• Sales force and executives who visit the large retailers.
• Heads of branded product.
• Foremen, store supervisors.
• Purchasing Managers of large retailers.

• To train the sales force in order to detect what situation (the need to convince or negotiate) is appropriate in each case;
• To perform a course on High Impact and Trading for the sales force to increase motivation and facilitate the acquisition of new behaviors.
• To transmit the basics of High Impact Communication:
  • The laws of impact to optimize the retention of the message and the mental registration of the product in the memory of the Purchaser.
  • Learn how to formulate the useful questions and conduct the visit in order to avoid being undermined by the Purchaser.
  • Empty your "black box", ie, detect and eliminate the mental parasites of the seller that act against the impact of the visit.
  • Learn how to make a blunt end so as to cause the commitment of the Purchaser.
• To train them with negotiation skills.

This program can fit the needs of each client:

• A lecture.
• A seminar of 1 or more days.
• Training plan (seminars given in successive waves at different targets for each company, eg. Marketing, sales directors and managers and vendors)

Our programs are:

• Pragmatic / focused on real problems
• Based on practical experience and a friendly atmosphere.
• Applied immediately.
• Built to motivate participation.

Our programs are NOT:

• Heavy / theoretical / boring
• During the seminars, we report our experiences and ask the participants to tell theirs, so as to generate an active participation and strengthen the ideas and techniques learned.
• The seminars are adapted to the level of each group and the pace of work allows all participants to obtain the same result.