 Chetochine was among the first institutes to study the behavior of new shoppers, with techniques especially suited to understand their relationship with the distribution and behavior within the POS. As early as 1967 Georges Chetochine was working next to Carrefour in the development of actions hitherto unseen.
In his book, "Strategic Retail Marketing" and "What Distribution for 2020?", he introduced new concepts of Marketing Distribution - widely adopted by retail - and announced facts that came to happen many years later.
We know how to help retailers with research and advice on:
- Communicating the image of the flag
- Improving the price image
- Optimizing inventory
- Developing brands
- Making customers loyal and attracting non-customers
- Retaining customers of absorbed banners
- Increasing the frequency of purchase
- Planning calendar actions and promotions
- Promoting circulation
- Managing the duration of the purchasing time
- Etc.
See also:
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