1963: The first hypermarket of the world is born, Carrefour

1967: Chetochine opens his office in Paris. Perceiving the effect of the display in the relation brand-consumer, starts to develop techniques to understand this new phenomenon. Since then, counting on collaborators in the entire world, he studies the changes of the behaviors and develop permanently new concepts and tools to help the corporations to capitalize theses changes as opportunities.

1968: Creates the first master of marketing in France.

From 1968 to the 1982: Professor of Marketing in the Paris IX-Dauphine University.

1974/75: Participates on the creation of Dia in Spain.

From 1980 to the 1990: Adviser at GB in Belgium.

1995: Prediction  of the loss of space of the brands for the delivery brands (registered in the book “The Defeat of the Brands, How to Avoid It”)

1988: Predicts the growth of the hard discount.

1990: Creates the concept of POP for the Sephora chain.

1993: Opens office in Argentina.

1994: Predicts the loss of space of the hypermarkets (documented in the book “Which retail for 2020”).
From the 90’s: Communication adviser for french president Jacques Chirac.

1995: Predicts the loss of space of the leader brands for the retail brands (documented in the book “The defeat of the brands, how to avoid it?”)

1998: Opens office in Brazil.

1999: Launching of “The defeat of the brands” and “Strategical retail marketing” in Brazil.

2000: Marcelo Angeletti becomes partner-director in Brazil.

2006: Launching of “Buzz Marketing” and “The Blues of the Consumer” in Brazil. (Ed Pearson).