 Companies increasingly rely on a strategic vision of the Trade .
Chetochine knows very well the distribution and the reality of the POS.
We work on the development of new kinds of store since the decade of 1970, and we know very well the retailers' point of view and the rules of merchandising, assortment, promotions, packaging...
Thus, we have a lot of legitimacy to contribute with research and consulting to:
- Analyze the real power of brands to withstand the discount, promotion and competition at the time of purchase
- Examine what factors may promote a behavior of brand loyalty
- Analyze what elements should be taken into account to build the joint defense of the brands on the shelf
- Analyze the impact of communication in buying behavior
- Analyze the impact of the packaging when choosing a product
- Analyze the permeability to discounts and promotions
- Analyze the evolution of the behavior of a family of products
- Improve the relationship with the distributors.
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