How to Develop a Marketing Environment? How to manage the shopping time?How to promote the drive and prevent the inhibition of shopping?
The Shopping Live Interview technique may give you the answers:

• Through monitoring of the buyer during the completion of all its purchases, following his route.
• Allowing a dive into everything that goes on in the customer's head through the purchase.
• Providing lifeful information about:
• Landing effect: differences between the pre-purchase expectations and the reality of PDV or section;
• Effects of PDV on the pre-purchase intentions (brand switch, shopping time, ticket value);
• Effects of the layout on the circulation inside the store;
• Detection of hot and cold spots;
• Easeness to find products;
• Signage and information in the aisles and shelves;
• Keys to interpret the shelves;
• Price perception;
• Effect of promotions on the circulation and on the purchase;
• Factors stimulating and inhibiting the purchase;
• Detection of elements that defend and destabilize the mark;
• Effects of packaging on the buying behavior.

Applied to Retail and Category Management studies.

Click on the video below to see a demonstration of the metodology.