What is the profile of the clients, their average frequency of visit and their place of origin?
What other POS do they visit and why?
What do they buy on them?
How much do they spend?
What is their current level of satisfaction with the store?
What is the penetration of the store in different areas of influence?
What is the penetration of each section or category?

The Ramsés technique may give you the answers:

• Through questionnaires applied on the checkout.
• Provides the following information:
  • The structure of the clientele (Flow or Traffic, Attached or Detached, Basic, Semi-basic or Specific)
  • The effect of the actions in each POS.
  • The threats from the competitors.
• Esta ferramenta ajuda a controlar, orientar e planificar a estratégia comercial do Ponto de Venda.
• Oferece uma análise da situação competitiva das lojas, dando orientações para o desenvolvimento do Marketing de Entrada (aumentar a penetração), do Marketing de Saída (vender mais a quem se encontra dentro do PDV) e para a comunicação da Bandeira.