The success of a promotion depends on 5 main factors:

1. The concept → what adhesion is generated by the reward (material or emotional) that is offered?
2. The communication → what is the impact it can generate?
3. The strenght of the brands in the category → how many consumers seek their particular brand and how many switch or do not seek any brand in particular?
4. The structure of the clientele → what part of the customer pool is systematically hunting for promotions? What percentage only looks for the promotion of strong brands? What part do not seek promotions and only perceive them when they are in front of their eyes?
5. The POS → they go to the store because of prices and offers or because of proximity and emotional attachment?

Chetochine offers the possibility to define the promotions from this multiplicity of approaches, allowing a better response to the strategic objectives sought.
For that, it has specific tools of research and innovative concepts in counseling.