The distributor works with a client, not with a consumer. He knows this very well, therefore, it uses marketing concepts different from those used by manufacturers of products to understand it.

In fact, to win a client is to promote two basic behaviors:

• To do Entry marketing: to make new customers come into your point of sale, or to make existing customers come back and disregard the offers and promotions from competitors.
• To do Exit marketing: so that the customer inside the store not only buys everything he came to buy, but also leaves the store carrying more than what he thought he would purchase.

Because of this, the segmentation, the research techniques, the concepts of analysis, the variables are different from those applied in the marketing of products.

Chetochine knows very well the distribution and the reality of the sales outlets.

We work in the development of new types of stores for over 30 years. We know very well the perspective of retail, including merchandising, assortment, promotions and packaging.
This expertise gives us the legitimacy to work with research and consulting.