What kind of effects of meaning does my communication regarding my clients and the competitor's clients produce?
What kind of support do my appeals and arguments generate?
What elements are the most relevant for developing axes for positioning and brand communication?

The MERIS technique may be the answer:

• First, stimuli (arguments, concepts of positioning, communication) are presented to a group.
• Then, electronic keyboards are used to capture individual responses to individual stimuli before the discussion, eliminating the leader effect, and promoting participation and spontaneity.
• Thus, it is possible to identify the reactions and rejection of membership of different consumer segments to and other stimuli.
• The technique provides information not only about what they think, but about how consumers react, because the votes are spontaneous reactions to all prior verbalization.
• In addition, the graphical display of voting provides a quick understanding of intra-group differences.

Applied to Communication and Brand Marketing studies.

Gráfico gerado pelo MERIS.