What are the different logics in retail?
How a manufacturer can meet the expectations and strategic needs of the distribution, improving its relationships and getting a competitive edge?
The Channel Discovery may give you the answers:

• Helps industry executives understand the strategic concerns of those responsible for chains and POSs who represent opportunities for differentiation.
• Accomplished through in-depth interviews and survey information with distributors, by psychologists and experts in retail marketing.
• The results of this research will extend the strategic horizon, leaving the price pressure and the traditional tensions between Industry and Retail.

Applied to Trade Marketing studies.