The Consumer,
The understanding of his desires

• Which consumption trends can be detected?, Which psychological variables cross the category?,
• Which effects of sense the brand speech produces?
• Which narrative resources are adequate to his imagery?
• How does he really consume?

The buyer,
How his previous intentions are organized face to the stimulus in the PDV?

• Why the buyer wants so much some brands and replaces others quickly?
• Which is the real strength of each brand in the display?
• What kind of merchandising promotes better the impulse and the performance of the brand?
• Which is the effectiveness of the packing in the purchasing time?
• How lay out, promotions and environment affect the circulation and the psychological time of purchase?
  
  

The Customer,
The perception of the flag and the circuit of purchases

• Which elements promote pleasure and which break the position up to buy?
• What the customer leaves to buy in the competition?
• Shoppers that rescue in reply to promotions, buy other products?
  
• The customers are satisfied? ... They are faithful?