Clearly, the Marketing as we know it today, no longer works as well as when it was invented

The Interruption Marketing - today's Marketing - is to install in the consumer's mind the images, ideals, the benefits, the supposed differences by advertisements broadcast in the media, for an example.

In contrast, Seth Godin's Permission Marketing is a new departure for the Marketing of today. It puts the consumer in an active status, in which he feels the need to buy what we sell, to join our proposal, or at least, forces him to seek to know more, ask the salespeople, doctors, colleagues about our products .

To do buzz marketing in the Permission Marketing is to use our clients as a communication vehicle for non-customers.
It lets us find alternative ways to provide the solutions to the market changes and changing consumer demand.

In this video, Georges Chetochine talks about Buzz Marketing: