Chetochine Consulting Group

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Send us your briefing:

Explain your case by answering the following questions:

1. Your business:

What is the current market context of your business?

Which are your main competitors?

What are the main challenges encountered?

2. Your research goals:

What are the main questions you want to see answered?

Which decisions do you intend to take with the obtained results?

3. Methodology:

Intended methodology:

Qualitative: focus groups, in-depth interviews, etnographic, in vivo?
Quantitative?
Qualitative + Quantitative
To be defined

4. Target:

What gender, age, class or other specific particulars define your target?

What significative differences do you believe exist between the different profiles that make up your audience?

5. Locations

In what locations does your company intend to perform the research?

What significative differences exist among the different locations?

6. Sample

What is the size of the sample that you want to be studied?

7. Deadlines

For how long should the research go?

When do you want to have the results?

Do you want to specify anything else?

Contact information:

Name

Company

Job position

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