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Explain your case by answering the following questions:
1. Your business:
What is the current market context of your
business?
Which are your main competitors?
What are the main challenges encountered?
2. Your strategical goals:
Which are the main questions they wish to see answered?
What kind of decision does your company intend to take with the obtained results?
3. Deadlines
When do you want to have the results?
Do you want to specify anything else?
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