The Socratic Talk: Work Shop with the client that allows the understanding of the company's strategic objectives, how they see the market and the logic with which decisions are made on all levels.

The Diagnosis: performed based on research and data on market logic and the perception of the category by the target group. .

The Elaboration: strategic guidelines to allow the company's differential regarding their position in relation to the market.
This phase is conducted through the analysis of the earlier steps (client-side logic and logic of the market) allowing the confront these two perspectives.
Later, these strategic alternatives are considered by the client in a Work Shop held for that purpose.
Eventually, a document on the strategy chosen and the description of each step to be implemented are produced.