The rural market oscillates between tradition and technology, demanding permanent innovation and, at the same time, adequacy to cultural and regional codes. That's why it is one of the most complex to be addressed. 

Chetochine has experience in qualitative and quantitative analysis with producers, distributors and consultants in various marketing situations, such as launching new products, pricing, introduction of biotechnology, communications, brand positioning, corporate image, study of new opportunities and distribution strategies.

Our clients know our commitment to the conceptual and methodological rigor in research and strategic thinking.  

See also:

• EP
• Etnographic
• Blind Test
• Fast Help
• Buzz Marketing
• Brand positioning
• Concept evaluation
• The mind, the purchase, the consumption
• Industry and distribution
• High-impact communication
  
  
• Book: "The Defeat of the Brands"